PR Electronics

Leading supplier of signal conditioning devices

Deal Facts

PR Electronics is a Denmark-based manufacturer of signal-conditioning instruments for process industries, with over two-thirds of total revenue coming from the MRO segment. It has eight subsidiaries worldwide and serves a diverse range of industries, including industrials, energy, O&G, chemical, water, and pharmaceuticals
PR Electronics provides a range of Ex-certified products for both general purpose and hazardous applications (~30% of sales). Related products include smart and simple communication and connectivity add-ons, which enable interfacing of field assets to the plant control and supervisory level. All these products are supported by an array of proprietary and/or patented technologies

Large addressable market with solid underlying growth, particularly in the MRO segment. Growth driven by investments in infrastructure, increasing quality requirements, focus on health, safety and efficiency, increasing automation etc.
Strong brand recognition for being a technological innovator and quality leader. Brand loyalty is high for PR Electronics due to customers prioritizing performance and safety, resulting in a significant share of repeat revenue
State-of-the-art facility in Aarhus, Denmark, with vertically integrated manufacturing capabilities, including in-house R&D and efficient automated manufacturing
Highly attractive financial profile with superior profit margins and excellent cash generation. Under the current management team, top-line growth has accelerated and operational efficiency further increased

Strengthening the company’s operations in existing markets by investing in sales and key account management (“KAM”), supporting the development of distributors to further scale the business and capture upside potential
Accelerating growth in the US and APAC regions where PR Electronics already has dedicated operations and supporting its further expansion of direct sales and geographic coverage
Supporting the company in diversifying and scaling the product portfolio, as well as expanding its geographic footprint through bolt-on acquisitions